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Eating out at restaurants? In THIS economy? July 15, 2009

Posted by Eli in : Uncategorized , trackback

economy

Across the nation, people are cooking more at home and not venturing out to restaurants as much in order to save money. Penny pinching is rampant since the economy is the #2 national obsession (after John and Kate plus 8). I even just heard a report on NPR that really rich people are grouping together for fractional ownership of yachts because they can’t buy them outright! So I guess that means that everyone is struggling right now. Because of everyone depriving themselves of luxuries in this economy (and using the economy as an excuse for everything),  as of of late my favorite phrase  has become variations of “in this economy??” I use it as a qualifier, excuse and explanation for everything.

Some recent examples:

Everyone in world – “Did you hear about Michael Jackson? He died today.”  Me- “and with THIS economy…”

My buddy “want to go go-karting tonight?” me – “in THIS economy?”

Someone who reads CNN a lot – “Did you hear economists are predicting that Obama’s stimulus will fail if it itself doesn’t receive a stimulus?” Me – “ THIS ECONOMYYY!!”

So ‘in this economy’, we happen to think our cookbook is a great way to help you cook some delicious food on the cheap.In these harsh economic times, everyone is looking for a tour guide out of the wilderness of financial dispair and we want to be your kitchen guide. Your other options are Jim Cramer and that dude from AIG…so we prob look like a pretty sweet option right now.

Another great place to look for advice on how to save dolla’ dolla bills ya’ll is on the bloggasphere where Ellen at Cheapcooking.com/blog (an awesome blog that discusses – you guessed it - cheap cooking) just reviewed our cookbook.

The full review is below and we are happy to report that Ellen’s daughter will be heading to college in the fall with a copy of Freshman in the Kitchen to get her through the year without relying too heavily on delivery.  Please read the review and visit her blog for more great food reads.

Asian Chicken Salad: Freshman In the Kitchen Book Review

I saw a review of this book, Freshman in the Kitchen: From Clueless Cook to Creative Chef, and since I have a daughter about to leave for college I actually wrote and asked for a review copy, a first for me.  Max and Eli Sussman were kind enough to hook me up with their publisher and soon enough a copy arrived in the mail.

First, the binding and the book production itself is fantatsic!  The cookbook is bound a bit differently than I’ve seen before, with spiral binding along the top third and the bottom third. There are pictures for at least half, and probably more, of the finished dishes and they are inspiring. The ingredients are called out clearly, the directions are clear and just detailed enough. Most recipes fit on a single page or are at least on facing pages (I hate having to turn a page in the middle of cooking!). Aside from all that, they “read” great (I’m pretty good at interpreting recipes by reading them through at this point) and the three I’ve tried have been fantastic.

If all you’re looking for is Ramen noodle recipes, tuna melts, and grilled cheese sandwiches, pick up a different book. But if you’re looking for creative recipes that will be fun to cook and don’t require much special equipment, buy this book or send it to your budding college cook.  I had hoped to have my daughter try out a few recipes but somehow summer job and a social life has gotten in the way. I will send her off to college with this book (after photocopying a few recipes!) since she has a kitchen in her dorm and is looking forward to cooking.

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Comments»

1. Popping up in Pasadena « uncouth gourmands’ blog - July 16, 2009

[...] My favorite thing about the new Fresh & Easy was that there was a sample table right in the middle of the store. The employee said this is the only store in the area with the sampling table in the middle as opposed to nestled in a corner. One thing I hate is self -check-out. I like to be serviced, what can I say? Anyway, one of the employees did it all for me. I am not sure if this is a regular occurrence but I loved. She used my new free bag and provided me with more coupons for the next few weeks. It was a great shopping experience and my total was around $30, very cheap and a lot of variety. It is a good combination of Ralphs and TJs  and a nice alternative when you don’t have time to go to both and it actually may be more cost effective in THIS economy! [...]